![]() ![]() Strong keywords used in relevant, informative content will enhance your standing in organic search (SEO) and give you a leg up on your paid search results (SEM), too.įear of disappointment can derail inquiries and sales. Plus, done correctly, this content will be naturally rich with keywords that homeowners are using in their search engines. From this standpoint, the more content you can develop that describes and addresses what people are seeing or experiencing in their own homes, the better off you’ll be. ![]() If your competitors are providing more information or information that’s more “user-friendly,” they may already appear more credible, and you could be starting the race from behind.įew things are more frustrating to a customer as when they are researching a home repair and find little to no content describing their specific issue. Before they spend money with you, many customers will want to know as much as they can about who you are and what you do. This includes a full website and not just social media accounts. It’s vitally important to have a web presence. Websites for Both Presence and Consideration With more choices and more information available to your prospects, it’s important to consider all the ways you can help customers choose your business. In fact, the customer journey may stall during the research segment of the purchase funnel. With so much information available at a customers’ fingertips, it’s easy to see why they want to know as much as possible before making a large investment in home repair or home improvement. The purchase funnel has always had “consideration” after awareness, but that has shifted as well. They may be asking their neighbors for advice. ![]() They may be reading reviews, finding you through information on your website or doing research on their home problem first. In turn, customers may be doing several things before making that first call to your company. Now, internet search engines like Google have taken its place. The Yellow Pages directory was the go-to source for all companies less than 25 years ago. There have been dramatic shifts in how customers potentially find you. It may also seem that customers are taking longer to make the decision to get a quote or estimate. How Home Service Groups Can Navigate Customers Researching Your BusinessĬustomers are continually spending more time researching your business. ![]()
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